January 2, 2021

How many PPV buys for UFC 257 McGregor vs Poirier 2?

UFC 257: Conor McGregor vs Dustin Poirier 2 event will be held on Fight Island in Abu Dhabi, United Arab Emirates on January 23, 2021.

In the main event of the evening, the pay-per-view king of the UFC “The Notorious” Conor McGregor will be facing his longtime rival and one of the best lightweights in the organization Dustin Poirier.

UFC 257 bout between McGregor and Poirier will be their second meeting – the two previously fought in 2014 at UFC 178. Then, Conor was able to earn a quick victory with a technical knockout finish in the first round.

A question that a lot of you might be wondering is how many pay-per-view buys will UFC 257 sell and how popular will be McGregor vs Poirier 2 fight? Let’s find out!

First of all, let’s take a look back at how many PPV’s Conor McGregor’s and Dustin Poirier’s fights got in the past since their first matchup.

Conor McGregor PPV numbers

  • McGregor vs Poirier 1 at UFC 178 – 205,000 PPV buys.

At the time, McGregor and Poirier were just starting out in the UFC and weren’t as well-known as they are these days. McGregor vs Poirier fought on the main card but it wasn’t the headliner of the UFC 178.

  • Chad Mendes vs Conor McGregor at UFC 189 – 825,000 PPV buys.

McGregor vs Mendes got close to a million pay-per-views, Conor was very quickly emerging as a rising superstar.

  • Jose Aldo vs Conor McGregor at UFC 194 – 1,200,000 PPV buys.

It was an event when “The Notorious” became the UFC featherweight champion and broke over 1 million sold PPV’s.

UFC 194 Aldo vs McGregor poster
  • McGregor vs Diaz at UFC 196 – 1,317,000 PPV buys.

The Irishman was defeated by Nate Diaz via 2nd round rear-naked-choke which opened a possibility for a rematch. UFC 196 became the record-breaking event for the UFC in terms of the number of sold pay-per-views.

  • McGregor vs Diaz 2 at UFC 202 – 1,600,000 PPV buys.

A rematch between Conor and Nate sold even more PPV subscriptions than their initial fight and was the most bought UFC PPV event until Khabib vs McGregor at UFC 229.

  • Eddie Alvarez vs Conor McGregor at UFC 205 – 1,300,000 PPV buys.

Alvarez vs McGregor, a headliner of the UFC 205, fought for the UFC lightweight championship belt. It was one of the biggest and most stacked cards in the history of the UFC.

  • Khabib vs McGregor at UFC 229 – 2,400,000 PPV buys.

UFC 229 was yet another record-breaking event for Conor McGregor in terms of the number of sold PPV shows. Khabib vs McGregor is the biggest fight in the UFC and MMA history up to this date.

  • McGregor vs Cowboy at UFC 246 – 1,353,429 PPV buys.

Thanks to Conor, we know exactly how many pay-per-views UFC 246 got. Despite a long layoff, scandals, legal troubles, and a very weak PPV card, Conor Mcgregor once again generated well over 1 million pay-per-view buys in the United States and proved to be the #1 draw in the MMA world.

Will UFC 257 sell a lot of pay-per-views?

How many PPV's buys UFC 257 McGregor vs Poirier 2

Ahead of the event all we can do is speculate and guess how many PPVs will UFC 257: McGregor vs Poirier 2 generate.

What we do know is that Conor McGregor is still the most popular martial artist in the world and he has a massive fan base in the US that is willing to pay their $$ for pay-per-view shows headlined by “The Notorious”.

As we mentioned earlier, in his last fight, McGregor vs Cowboy got over 1.3 million PPV sales. It is a very high number considering an opponent (no disrespect to a veteran on a losing streak Donald Cerrone) and a very weak PPV card (probably one of the worst PPV cards of the year).

In the main event of the UFC 257, Conor McGregor will face a former UFC lightweight interim champion and the #2 ranked Dustin Poirier. Poirier is currently 31, in his prime, and has a 10-2 record in the UFC since his first fight with Conor in 2014 (some of his most impressive wins are Pettis, Gaethje, Alvarez, Max Holloway, and Dan Hooker).

With all being said, McGregor vs Poirier 2 is a very big fight because the winner of this bout will fight for the belt afterward. If McGregor beats Poirier at UFC 257, there is a possibility UFC will push for Khabib vs McGregor 2 in 2021.

The rest of the UFC 257 is also looking pretty stacked and it has a few very intriguing matchups: Dan Hooker vs Michael Chandler, Shane Burgos vs Hakeem Dawodu, Arman Tsarukyan vs Nasrat Haqparast, Matt Frevola vs Ottman Azaitar, Amanda Ribas vs Marina Rodriguez.

If you are going to participate in some DraftKings UFC 257 tournaments on January 23rd, make sure to check out our predictions and favorite picks for the DFS lineups.

Our projection for UFC 257

It will be very surprising if UFC 257 generates fewer PPV buys than UFC 246 did consider a very competitive main event with lots of promo from ESPN, a history behind McGregor and Poirier, and an overall solid fight card with a lot of entertaining matchups.

We will take a guess that McGregor vs Poirier 2 fight on January 23rd will sell somewhere around 1.5 million PPV subscriptions. In the US, the cost of the UFC 257 PPV will be $69.99. To watch UFC fights, you will also need to subscribe to ESPN + (the cost of the annual ESPN+ subscription was recently increased to $59.99 per year).

What are your thoughts about the upcoming UFC 257 event? Are you looking forward for a rematch between McGregor and Poirier? Are you willing to pay $69.99 for the UFC 257 pay-per-view?

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